Yoga With Stacy
Stacy is a massage therapist and yoga instructor who had recently moved to Costa Rica. She wanted to update her site and make it easier for her users no matter where they are, as well as match her style.
Objective —
to update her site so that it includes all her services and events
to have a website that reflects her style
Results —
The Yoga With Stacy brand, complete with her own style guide for future branding.
Role —
Freelance Product Designer
Industry —
Hospitality
Landing Page
Services
We needed to create a way for Stacy's users to not only recognize her brand but also to use her site to book service and events.
The Problem
User research told us that 80% of users were confused by which service they wanted/needed the most.
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The Solution
Adding Tags and Descriptions
I added clear tags and descriptions of each of her services. It made for clear communication to the users which service they were looking for and what would benefit them the most.
Using distinctive colors and typography.
Working with Stacy, we determined which colors and typography to use that would not only accurately represent her, but also would be uniquely Yoga With Stacy, creating a holistic design & brand.
Style Guide
I started to create mood boards and style guides to answer the question:
Who is Stacy?
She wanted a very earth-toned, relaxing vibe and wanted to utilize the color purple.
From there, I was able to create a style guide, as seen from a preview above. I chose her colors, type, and background image with Stacy’s mood board in mind.